In 2014, when HH Sheikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and the Ruler of Dubai, unveiled the Dubai Strategic Plan 2021, he defined a new focal point for the emirate's governance: the happiness of its people.
The ultimate aim of the Government is to create and sustain an environment in which individuals can empower themselves to achieve all their legitimate aspirations, to the greater good of society.
Since 2006, the Government of Dubai has been working to build a city – Dubai South – that will lead the rest of the emirate in embodying the societal themes required for the facilitation of happiness. While the more visible features of Dubai South – such as the Al Maktoum International Airport – are already in public view, the city is progressively planning and executing several beneficial initiatives that are designed to maximize the happiness of individuals.
Dubai South is the emirate's flagship urban project that embodies Dubai's vision to become a city of happiness.
The Government of Dubai is proud to unveil Dubai South as the 'City of You.'
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